Privacy Policy

PRIVACY POLICY

Camera Rentals NYC
1460 Broadway, New York, NY 10036
Contact: [email protected]

Effective Date: October 31, 2024
Last Updated: January 11, 2026

Policy Change Handling

We believe transparency builds trust.

This Privacy Policy may be updated from time to time to reflect improvements in our services, operational changes, or evolving legal requirements. When we make updates, we will revise the “Last Updated” date above and publish the current version on our website.

We encourage you to review this policy periodically so you always understand how we protect and respect your information.

1. Identity, Jurisdiction, and Scope

Camera Rentals NYC (“we,” “us,” “our”) is a New York–based company. We respect your privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, safeguard, and share information in connection with:

– Our cinematography equipment rental services
– Our website and booking tools
– Our automated email and text messaging programs registered with The Campaign Registry

This policy applies to users in the United States, with additional protections provided to New York residents as required by law. This Privacy Policy should be read together with our Rentals & Return Policy, which governs the operational, payment, insurance, and equipment-use terms of our rental services.

2. Information We Collect

We collect only the information needed to operate smoothly, communicate clearly, and deliver reliable service.

Information you provide:

– Contact Information: Name, phone number, email address
– Rental Information: Orders, pickup and drop-off times, equipment details
– Insurance Documentation: Certificates of Insurance (COI), when required
– Consent Records: Opt-ins for automated emails and text messages

Information collected automatically:

– Interaction Data: Message delivery, opens, and link engagement
– Website Usage Data: Page visits and navigation behavior used to improve usability

We do not intentionally collect highly sensitive personal information such as Social Security numbers, banking credentials, or government-issued ID numbers.

3. How We Use Your Information

We use personal information to provide value, clarity, and reliability, including to:

– Process rentals and manage customer relationships
– Send confirmations, reminders, and return notifications
– Share limited promotions, loyalty updates, or referrals with clear consent
– Operate email and messaging communications via Brevo
– Improve site navigation, demand planning, and overall user experience
– Meet legal, regulatory, and carrier compliance requirements

We do not use personal information for automated decision-making that produces legal or similarly significant effects.

4. Consent for Automated Messaging (TCPA Compliance)

By providing your contact information and completing a rental or opting into communications, you agree to receive automated emails and text messages from Camera Rentals NYC.

Messages may be sent using automated systems as defined under the Telephone Consumer Protection Act (TCPA).

– Message Frequency: Varies by rental status, typically two emails and three texts per rental
– Opt-Out: Reply “STOP” or “UNSUBSCRIBE” at any time
– Rates: Message and data rates may apply

Consent is not a condition of purchase and is recorded for compliance purposes.

5. Behavioral Analytics, Cookies, and Tracking

We use privacy-conscious tools to improve our services while respecting user choice.

Analytics:

– Microsoft Clarity and Microsoft Advertising help us understand site performance through anonymized metrics, heatmaps, and session recordings
– All recordings use strict masking, ensuring sensitive fields are never visible

Social Sharing:

– AddToAny enables sharing features and may set third-party cookies governed by the respective platforms

Consent Controls:

– Non-essential tracking only activates after consent via our Microsoft ConsentV2 banner
– We honor Global Privacy Control (GPC) browser signals as valid opt-out requests

6. Data Sharing and Third Parties

We do not sell or rent personal information.

We share limited data only with trusted partners who help us operate responsibly, including:

– Microsoft Corporation, acting as an independent data controller for analytics. [Microsoft Privacy Statement].
– Stripe, for secure payments and participation in the Stripe Climate Pledge
– Service providers supporting messaging, compliance, and infrastructure

All partners are required to protect data appropriately.

7. Data Security and New York SHIELD Act Compliance

We maintain an information security program appropriate to the size and nature of our business, in line with the New York SHIELD Act.

Safeguards include:

– Administrative, technical, and physical protections
– Encryption where appropriate
– Access controls and audit logging

We periodically review our security practices to maintain responsible data protection.

8. Data Retention

We retain personal information only as long as necessary to:

– Serve active customers
– Meet legal, tax, and compliance obligations
– Maintain consent and messaging audit records

When information is no longer required, it is securely deleted or anonymized.

9. Your Rights

You have the right to:

– Access and review your information
– Request updates or corrections
– Request deletion, subject to legal requirements
– Withdraw consent for non-essential communications

Requests can be sent to [email protected].

10. Data Breach Notification

If a data security incident occurs involving personal information, we will comply with all applicable notification requirements under New York General Business Law § 899-aa.

11. Children’s Privacy

Our services are intended for adults. We do not knowingly collect information from children under 13. If such data is identified, it will be promptly removed.

Contact Us

Camera Rentals NYC
1460 Broadway
New York, NY 10036
Email: [email protected]